Landing in Japan! Overseas cosmetics brand "the Balm"

Sep 13, 2018

hello!

This is Connie from MAMIAN staff.

Today, it landed in Japan from America for the first time last year.

Introducing the cute cosmetics the Balm! !

TheBalm-poster

"the Balm" is a cosmetic brand from San Francisco, USA.

It is a popular cosmetic that is sold in more than 50 countries around the world.

NYLON, ELLE, and WWD BEAUTY have been featured in many American magazines and are a hot topic! !

From the main make-up such as face powder to cheeks and shadow palettes to skin care,

Various cosmetic items are available.

The secret to its popularity is its pop and cute packaging!

The retro and cute illustrations and colors will make you feel excited just by holding it.

However, the Balm package is not only cute, but also contains a message to improve the social status of women.

It is said to represent the strength and wisdom of women.

Let's check out the Balm's favorite items♪

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☆ INSTAIN Teak ¥2,200

Teak is a must-have item. Stays put all day long! Not dull! Cheek that achieves vivid color development.

Regardless of the season or your skin tone, you can always keep the color as you see it!

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☆Nude 'Tude Palette Naughty Version eyeshadow palette ¥3,800

Nudie makeup with this one! No waste color! ! A 12-color eyeshadow palette.

Popular in the United States for its natural color and smooth, comfortable texture!

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☆ Over shadow over shadow (loose eye shadow) ¥ 1,700

Contains 100% pure minerals, fine powder adheres tightly to the skin and provides a comfortable feeling of use.

Loose type eyeshadow.

The delicate glitter sparkles beautifully and elegantly, making your eyes gorgeous and keeping the beautiful color for a long time.

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☆Hot Mama Hot Mama (Eyeshadow & Cheek) ¥2,000

Eye shadow, cheek, lip, highlight ect. It is a versatile cosmetic that can be used for many purposes! !

Glossy colors that reflect light give your face a glossy and sexy impression.

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☆Mary-Lou Manizer eyeshadow ¥2,400

A multi-tasking pressed powder that can be used as a highlighter, eyeshadow, shimmer powder, and more.

Delicate, fine-grained powder that seems to trap light blends smoothly into the skin, giving it a soft, youthful, and rich impression.

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☆Put a lid on it eye shadow ¥2,000

An eye shadow base that contains moisturizing ingredients to take care of your skin.

From vivid colors to nude colors, maximize eye shadow colors and keep beautiful colors all day long!

Brings a pleasing effect to the finish of eyeshadow and eyes.

There are lots of cute and useful items that we haven't introduced yet!

It's not just cute, but it's hard to get lost because it's all items that seem to work well.

Did you find your favorite?

Click here for the official Japanese website of “the Balm” → http://thebalm.jp

If you are interested, please check it out.

It seems to be pleased with the present to a friend☆



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